Work with Me

Interested in working with Who’s the Mummy?

Vital Statistics 

Who’s the Mummy is written by freelance journalist and blogger Sally Whittle. This blog was ranked the UK’s #1 Mummy blog by Cision in 2010, 2011, 2013 and 2014. It was ranked #3 in 2012 and #2 in 2015.

I started working as a technology and business journalist in 1999, and worked on staff and freelance for a range of newspapers and magazines including The Guardian, The Times, The Telegraph and T3. I started blogging way back in 2005, and become a full-time blogger in 2009, with the launch of Who’s the Mummy and Tots100, which was the first database and ranking system for UK blogs. I’ve since launched the Foodies100, HIBS100, MAD Blog Awards and BlogCamp.

I was shortlisted in the Red Hot Women Blogger Awards in the ‘Blogger’ category and have twice been named one of the UK’s top 10 most influential bloggers.

I am an experienced public speaker, and have recently presented at Microsoft Ignite events, Social Media Week, and the Drinkaware annual conference. I have also done numerous radio interviews on parenting-related topics, appearing on BBC Radio 4, Radio 5, Three Counties Radio and BBC London. I have also appeared on BBC1 television, featuring on Sunday Morning Live and Newsnight, talking about single parenting.

Together with Flea, I’ve also been featured in lots of newspapers and magazines including The Guardian, The Times, Daily Telegraph, Daily Mirror, Practical Parenting, Mother&Baby and more.

The site has a Page Rank of 5, and I have approximately 2,000 followers on Facebook and 11,000 on Twitter, with a Klout score of 65 (last time I looked). I don’t do sponsored posts or paid links, so please don’t ask me. I like to write about what I want to write about. Not what I’m paid to write about. That’s what jobs are for.

I am also the owner of the Tots100 index of UK parent blogs, the Foodies100 index of UK food blogs and the MAD Blog Awards. Details of traffic stats and subscriber numbers available on request.

Review Policy

I welcome contact from PRs representing products and services relevant to my blog.

If you’d like to get in touch, you can drop me an email, or get in touch via Twitter.

This blog does not publish press releases, guest posts, sponsored posts, paid links within posts or any similar content. All editorial on the site is independent and reflects my honest opinions and experiences. I do write occasional reviews of products I find interesting, and I am always open to interesting opportunities to meet with people, visit new places and try new things. Especially if there are going to be biscuits.

We really enjoy travel. In the past few years we have undertaken review trips to:



As a former technology journalist (12 years of hard labour) I also enjoy reviewing consumer technology devices – take a look at our ‘product review‘ posts to see some examples.


Want to work with UK parent blogs? I provide training workshops, consulting and public speaking services to a range of brands. As a professional journalist with 15 years experience I can also provide copywriting and blogging services. Brands I have worked with include Google, Microsoft, Kelloggs, Asda, Tesco Baby, Warner Bros, Heathrow Airport, Accenture, Deloitte Consulting, Toshiba and many more. I have provided training to more than 200 UK PR agencies in media relations and blogger outreach. For details of rates and availability, please get in touch.