It’s all too easy to give PR execs a hard time.
Whether you’re a journalist or a blogger, I’d bet my bottom dollar that you’ve got a stock of stories about badly targeted press releases, irritating emails and random parcels landing on your doorstep.
But it’s Christmas. And I thought it might be the perfect moment to share some of the other stories. The times they helped us out with a post. When they did us a favour, or helped dig us out of a big hole. The unexpected kind gestures that make us feel all warm and fuzzy.
Yep, PR chums. This is our big festive thanks to you. And for any PR execs new to working with bloggers, hopefully you’ll get some great inspiration here about the sort of things that REALLY make bloggers love you (and it’s not just sending free biscuits).
To all the fabulous PR people I’ve worked with this year, then – thanks, and here’s wishing you a Merry Christmas.