Let’s face it.
The world of advertising, marketing and PR is pretty messed up sometimes – and never more than when it comes to its attitudes towards women.
But change is starting to happen – we’ve got Pantene’s Labels Against Women campaign and Everyday Sexism. There are female CEOs at Yahoo and HP, and a partnership between Leanin.org and Getty Images to provide more positive, strong images of girls and women that challenge stereotypes.
The Lean In Collection describes itself as “a library of images that celebrate female life choices and diversity, highlighting positive, powerful images of women and girls in hopes that others will do the same in their campaigns and creative projects.”
I think maybe someone needs to send the link to whoever’s promoting the Blu Ray release of Wolf of Wall Street, who decided the best way to promote the movie’s Blu Ray release this week was to dress up a bunch of models like this, and send them walking through the streets of London.
Seriously, if THIS is how you choose to promote your movie? You should be ashamed of yourselves.