Reasons why I hate the world sometimes #573

Let’s face it.

The world of advertising, marketing and PR is pretty messed up sometimes – and never more than when it comes to its attitudes towards women.

But change is starting to happen – we’ve got Pantene’s Labels Against Women campaign and Everyday Sexism. There are female CEOs at Yahoo and HP, and a partnership between Leanin.org and Getty Images to provide more positive, strong images of girls and women that challenge stereotypes.

The Lean In Collection describes itself as “a library of images that celebrate female life choices and diversity, highlighting positive, powerful images of women and girls in hopes that others will do the same in their campaigns and creative projects.”

 

I think maybe someone needs to send the link to whoever’s promoting the Blu Ray release of Wolf of Wall Street, who decided the best way to promote the movie’s Blu Ray release this week was to dress up a bunch of models like this, and send them walking through the streets of London.

sexistjackasses

Seriously, if THIS is how you choose to promote your movie? You should be ashamed of yourselves.

 

About 

Sally is a full-time blogger and founder of the HIBS100, Foodies100 and Tots100 - an online community of more than 15,000 UK bloggers. She is also a busy single Mum to Flea, the world's coolest eight year old.

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14 Comments

  1. says

    You have seen the Wolf of Wall St haven’t you? It revels in the 80’s un-PC debauchery that went on in that most hedonistic of decades. Whilst this launch is a bad idea, at least it’s a bad idea in keeping with the motif of the film. I don’t agree with it, don’t get me wrong on that, but I can see why they chose to do it.

    I received a PR email this morning entitled “The 10 sexiest men in sport” by the way; we’re not immune to being on the receiving end either. I feel objectified.
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    • says

      Uh-huh. I’m sure that dude taking a picture on his mobile phone is thoroughly enjoying all that satire and irony of those models. Yep.

  2. Fee Horne says

    What. The. Actual. F?

    How are we supposed to bring boys and girls up to respect themselves when there are people out there who think this is appropriate? Speechless.

  3. Nikki says

    Yikes. I thought we’d moved past this kind of low level promotion….Apparently not! *dislike*

  4. says

    Urgh. Well said. That is appalling. Love the leanin.org campaign though – how brilliant. I find I tell people i’m a CEO and they’re surprised – then I tell them its of a charity and they kind of sigh like ‘ohhh womens work’ ! #facepalm
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  5. says

    That is so not necessary. If I had been in that street with my 4 year old I would not know how to even start explaining why ladies were dressed like that. Maybe it’s a good thing that we live in an out of the way town where these things done happen. Xxx
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    • says

      Well, quite. It’s not even THAT related to the film – there is a scene in the film where a woman is a mule and is wrapped in money but it’s not sexy or revealing as this is. Gross.

  6. says

    Erm, where’s the car bonnet for those 70’s girls to sprawl on? They don’t look overly relaxed, do they? Ridiculous marketing, and makes other’s think it might be ok for them to use. The example this week of the children’s clothing PR images that have shocked so many is another one.
    At the end of the day, it’s just not very clever. Really really good marketing is so much more intelligent than this.
    Actually Mummy… recently posted..A new family adventure has begun…My Profile

  7. says

    Oh, gross. I haven’t seen the film, but I have seen some ads, and I know that the idea is that the characters’ behaviour (inc. sticking money to women) is horrible. So I guess this is “irony”? (The non-ironic kind.)
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